Khaby lamy11/21/2023 We trust each other so much and share the same values. We immediately connected, quickly became close friends and now we are like brothers and living together. I probably messaged him over 100 times until I finally got noticed - never give up! Back then, I only had around 1,000 followers. ![]() I started writing in the chat as much as I could to get their attention. Lame: I’ve always been a big football fan, and one day I was watching some Juventus players play video games live on Twitch with Alessandro. After you made your first videos, how did you and your manager Alessandro Riggio become a team? Lundberg Toresson: And it seems like you’ve stayed consistent - literally on mute. I speak a universal language that everyone understands. I think the reason that I am silent speaks louder - it is accessible to more people than if I would make my videos in English. I always try to be careful to not offend anyone with my videos, and I always prefer to joke with light-hearted parody. Every day, I spend at least 3 hours looking for the right video to parody. I surf the net, TikTok and other social platforms for ideas. Lame: Most of my inspiration comes from my everyday life. Lundberg Toresson: Your content follows certain themes. Khaby arrives on the second floor after just finishing his latest video. The backdrop to this interview is Milan Fashion Week, and many international guests come and visit the apartment, such as Blake Gray and Amelie Zilber. Khaby at the agency's office in Milan Gustaf Lundberg Toresson In the near term I also have a lot of surprises for them coming up. That’s the reason why I always try to keep my videos genuine and authentic. I love to meet them in real life, and to engage them in my life. I would never see them as just numbers, as everybody is someone I want to build relationships with, both offline and online. Lame: My follower base is my family and I would not be who I am without family. How would you describe your relationship with your follower base? Lundberg Toresson: Now, you’re probably living many people’s dreams and you’ve gained an enormous following in less than 18 months. What I’m doing now is also a dream coming true! I have big dreams and will not stop until I have reached them. Making people laugh has always been my biggest passion in life. Khaby Lame: I would describe myself as a simple person, but full of ideas and inspiration. Gustaf Lundberg Toresson: For somebody who hasn’t seen your content, how would you describe yourself? What is probably most interesting of all, is that Khaby has done all this without saying a word on camera. The hand gesture is also a goal celebration favorite for Kylian Mbappé and other top footballers. ![]() ![]() Since March 2020 when Khaby got started, he has collaborated with numerous stars including Zlatan, J Balvin and Usain Bolt - to name a few. Naturally, Khaby’s videos suit well for other platforms too, such as Instagram where he has racked up over 70 million fans, overtaking traditional but still Instagram native celebrities such as Emma Watson (66 million), Justin Timberlake (64) and Zlatan Ibrahimovic (53). “I don’t care much about statistics - I’m all about having fun and making people smile” Getty Images
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